New York Film Academy || 2016
Adjunct Instructor, Game Design Program
I teach a weekly class on marketing and product launch strategies for the Game Design Program. Students learn how to acquire users and monetize that game they've worked so hard to create. Focus areas include marketing fundamentals, social media, enthusiast-based marketing, community management, customer service, analytics, PR, and more.
backCODE || 2014 - 2016
VP Marketing, Managing Partner
Part of the management team at backCODE - a studio focusing on educational games, Defense-related projects, and Serious games. Most recently, helped create the Intel IoT keynote for CES, developed M-GO Advanced: the first video browsing app on Samsung Gear VR (Oculus Rift / Samsung prototype). Created an immersive 3D environment using Unity and developed new UX to support OVR prototype debuted by Samsung at the Consumer Electronics Unlimited Tradeshow in Berlin. Currently, working on several VR concepts in health-care.
Creative Technologies || 2010 - 2014
Served as Executive Producer for IARPA’s SIRIUS project. The program’s goal is to create a Serious Game to train intelligence analysts to recognize and mitigate cognitive biases. Produced applications for the US Army’s Fires Center of Excellence to train soldiers for assignments in Afghanistan and Iraq. Deployed mobile applications on iOS to train soldiers to mitigate collateral damage during deployment. Presented applications to Army Leadership at Ft. Sill to a positive review.
Electronic Arts || 2008 - 2010
Marketing Director, Social Gaming
Managed relationships with Google and Facebook, Developed IAP/ monetization strategy, Used well-known IP and creative promotions to drive viral growth, Managed relationship with Hasbro and Scrabble brand team, Drove Customer Support across all social games, Leveraged EA product strength to secure lucrative placement deals, Represented EA at trade conferences.
Hot Topic || 2006 - 2008
Internet Marketing Manager
Supervised Internet Marketing Department, Maximized Affiliate Program, Improved search results through optimization and Google Adwords, Launched email marketing program, Launched social networking program, Established reporting systems, Created and maintained budget, Maintained vendor relationships and negotiated contracts, Implemented promotional partnerships, Developed mobile marketing strategy.
House of Blues || 2003 - 2006
Electronic Marketing Manager
Spearheaded adoption of new online marketing strategies, Identified effective online promotional partners, Launched new eCommerce ticketing platform, Collaborated with marketing staff in 20 major markets to establish best practices, Developed standard reporting, Established website analytics program.
Noize Pollution || 2000 - 2003
Launched new online marketing program for established viral marketing company, Developed and launched new company website, Conceptualized and created services menu, Managed client relationships, Hired and managed staff, Produced all sales materials and post-campaign reports.
Rock the Vote || 1998 - 2000
Supervised Radio Rocks the Vote awareness campaign, Supervised Censorship is UnAmerican Campaign, Acquired talent for Rock the Vote Public Service Announcements, Wrote and edited broadcast news scripts for top radio stations in 50 major markets, Represented Rock the Vote at industry conventions, Spoke on panels with topics ranging from anti-censorship to youth-engagement in politics.
FREELANCE [2008 / Present]
Advise on feasibility of potential investment opportunities in the LA tech space.
Role: Consultant / Supervised production and agency teams to develop Staples branded small business mobile app. Responsibilities included ad buys to acquire users for alpha and beta programs, branding, voice decisions, analytics, content marketing strategy, feature matrix and customer value proposition.
USC Lloyd Greif Center for Entrepreneurial Studies
Role: Mentor / Provide mentorship to new ventures operated by current and former graduate students. Judge applicants to incubator programs. Provide guidance for product development and evaluation, feasibility, and marketing plan assessment.
Role: Chief Marketing Officer / Assemble and lead development team to build next-generation mobile game. Supervise monetization strategy, marketing strategy, and market evaluation.
Client: Guardian Watch
Project: Supervise marketing for first mobile application to allow real-time citizen response coordination with emergency services.
Client: PS Business Parks
Role: Acting marketing director for this publicly traded Real Estate Investment Trust.
Client: X Prize Foundation
Role: Consultant / Prepare sponsorship presentations for opportunities to sponsor genomics X Prize to be awarded to the first private team to successfully sequence 100 human genomes within 10 days for $1,000 or less.
Business: Intergalactic Tech
Role: Founded IGT in 2009 to develop mobile applications to assist the public and government agencies in natural disasters including fire, flood, famine, earthquake, volcano, tsunami, solar flare, hurricane, and gamma ray burst.